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Ditto, INC

California, USA

Sued by: 1-800-CONTACTS

Co-Founder & CEO

About Kate Doerkson

Kate Doerkson is the Co-Founder and CEO of DITTO, INC in California.  Doerkson earned her MBA  from Stanford Graduate School of Business in 2011. Kate spent 4 years on Wall Street and in private equity.  While working in finance with many retail businesses she was surprised by how "old school" many of their problems seemed.  Having an entrepreneurial mind-set from a young age Doerkson was fascinated with how technology could solve these problems. She dove deeper into these problems and honed in on the fact that virtual try-on technology might help consumers buy fit-sensitive merchandise online. Doerkson discovered a fundamental problem that large online retailers weren't taking on the complication and responsibility of fulfilling prescription lenses. She interviewed thousands of eye wear customers and became very confident that she could address this problem as well as use technology to create a new and exciting way to buy eye wear online. She then  partnered with two brilliant engineers, Sergey Surkov and Dmitry Kornilov. They set out to tackle this challenge and built what DITTO is today.  They work with over 40 top designer brands, from Prada, Ray-Ban, to Karen Walker, Persol, Retro Super Future and Victoria Beckham, to name a few. DITTO has amazing relationships with these brands and takes extra care to make sure they champion their stories and show their products in all their glory through really strong visual assets and their proprietary virtual try-on technology. DITTO has won over 16 web and designer awards, and have been nominated for Webby’s Best Use of Video and Best Shopping Site!


In February of 2013, DITTO was sued by 1-800-Contacts, INC (dba over a method patent titled: "Address buffer circuit for memory device".   The lawsuit claims to own: an "Interactive 3-dimensional try-on ("3D VTO") platform that enables a consumer to "try on" eye glasses virtually without having to visit a brick and mortar store. 

Doerkson and DITTO were forced to settle. 

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